{"id":1240,"date":"2026-05-20T03:40:14","date_gmt":"2026-05-20T03:40:14","guid":{"rendered":"https:\/\/www.maincoursefilms.com\/production\/?page_id=1240"},"modified":"2026-06-10T05:10:18","modified_gmt":"2026-06-10T05:10:18","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.maincoursefilms.com\/production\/about\/blog\/","title":{"rendered":"BLOG"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-ext-preset--group--natural-1--section has-background-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-243a1fd0 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c0bc9f7e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-tertiary-background-color has-background wp-element-button\" href=\"https:\/\/www.maincoursefilms.com\/production\/blog\/blog-archives\/\" style=\"padding-top:0;padding-bottom:0\">Browse The Archives<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center ext-animate--on\">Recent Articles<\/h2>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.maincoursefilms.com\/production\/is-apple-immersive-video-really-so-different-why-does-it-matter\/\" aria-label=\"Is Apple Immersive Video really so different &amp; Why does it matter?\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/AFTRS_Seminar-v1-15-copy.017-1-300x169.jpeg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/AFTRS_Seminar-v1-15-copy.017-1-300x169.jpeg 300w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/AFTRS_Seminar-v1-15-copy.017-1-1024x576.jpeg 1024w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/AFTRS_Seminar-v1-15-copy.017-1-768x432.jpeg 768w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/AFTRS_Seminar-v1-15-copy.017-1-1536x864.jpeg 1536w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/AFTRS_Seminar-v1-15-copy.017-1.jpeg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.maincoursefilms.com\/production\/is-apple-immersive-video-really-so-different-why-does-it-matter\/\">Is Apple Immersive Video really so different &amp; Why does it matter?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">What Is AIV? In its simplest terms, Apple Immersive Video (AIV) is a new format that produces true stereoscopic 3D immersive films to play back inside the Vision Pro. The URSA Cine Immersive is the first camera on the market to meet the specifications required for AIV and is currently the only way to capture images for AIV. Apple released\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.maincoursefilms.com\/production\/is-apple-immersive-video-really-so-different-why-does-it-matter\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Is Apple Immersive Video really so different &amp; Why does it matter?<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.maincoursefilms.com\/production\/immersive-audio\/\" aria-label=\"Believable and Immersive Audio\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/09-AirPods-Fairlight-Console-300x225.jpeg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/09-AirPods-Fairlight-Console-300x225.jpeg 300w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/09-AirPods-Fairlight-Console-1024x768.jpeg 1024w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/09-AirPods-Fairlight-Console-768x576.jpeg 768w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/09-AirPods-Fairlight-Console-1536x1152.jpeg 1536w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/09-AirPods-Fairlight-Console-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.maincoursefilms.com\/production\/immersive-audio\/\">Believable and Immersive Audio<\/a><div class=\"wp-block-latest-posts__post-excerpt\">by Mike Seymour. First published on fxguide.com &#8211; 21 May 2026 We recently had a chance to think about and hear about advanced and professional immersive video, something we confess we don\u2019t cover enough here at fxguide. The first was at FMX and the clever recording of audio&nbsp; and the second was regarding understanding ASAF for Apple Immersive Video, one\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.maincoursefilms.com\/production\/immersive-audio\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Believable and Immersive Audio<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.maincoursefilms.com\/production\/delivering-aiv-for-streaming\/\" aria-label=\"Delivering AIV For Streaming\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/HEVC-MEZ-300x168.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/HEVC-MEZ-300x168.jpg 300w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/HEVC-MEZ-1024x574.jpg 1024w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/HEVC-MEZ-768x430.jpg 768w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/HEVC-MEZ-1536x860.jpg 1536w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/HEVC-MEZ-2048x1147.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.maincoursefilms.com\/production\/delivering-aiv-for-streaming\/\">Delivering AIV For Streaming<\/a><div class=\"wp-block-latest-posts__post-excerpt\">How to deliver Apple Immersive Video for conversion to HLS for streaming delivery using an MV-HEVC Mez Bundle as an alternative to the massive Immersive ProRes bundle default option.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.maincoursefilms.com\/production\/immersive-drama-more-than-vr-more-than-film\/\" aria-label=\"Immersive drama: more than VR \u2014 more than film\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/IMG_0090-Still-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/IMG_0090-Still-300x169.jpg 300w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/IMG_0090-Still-1024x576.jpg 1024w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/IMG_0090-Still-768x432.jpg 768w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/IMG_0090-Still-1536x864.jpg 1536w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/IMG_0090-Still.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.maincoursefilms.com\/production\/immersive-drama-more-than-vr-more-than-film\/\">Immersive drama: more than VR \u2014 more than film<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Closer to reality than virtual By Clara Chong, Director First published on FXGUIDE For over a century, storytelling for drama in traditional films has existed within a frame, a visual boundary that has defined the language and grammar of traditional film. In contrast, immersive drama has been evolving in traditional VR, including VR180 and VR360, with one of the first\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.maincoursefilms.com\/production\/immersive-drama-more-than-vr-more-than-film\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Immersive drama: more than VR \u2014 more than film<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.maincoursefilms.com\/production\/from-camera-to-cinema-post-production-of-the-holy-scoundrel\/\" aria-label=\"From Camera To Cinema\u2013Post Production of \u201cThe Holy Scoundrel\u201d\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/Socials3-300x197.jpeg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/Socials3-300x197.jpeg 300w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/Socials3-1024x674.jpeg 1024w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/Socials3-768x506.jpeg 768w, https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/Socials3.jpeg 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.maincoursefilms.com\/production\/from-camera-to-cinema-post-production-of-the-holy-scoundrel\/\">From Camera To Cinema\u2013Post Production of \u201cThe Holy Scoundrel\u201d<\/a><div class=\"wp-block-latest-posts__post-excerpt\">First Published on NewsShooter By Ben Allan ACS CSI The incredible value of low-budget films as a means to experiment is at least as powerful in post-production as it is on set.&nbsp;As I discussed in a&nbsp;past article about the shoot for&nbsp;The Holy Scoundrel,&nbsp;the capacity to test, experiment, and implement innovative strategies in the relatively low-risk environment of a small film\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.maincoursefilms.com\/production\/from-camera-to-cinema-post-production-of-the-holy-scoundrel\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: From Camera To Cinema\u2013Post Production of \u201cThe Holy Scoundrel\u201d<\/span><\/a><\/div><\/li>\n<\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recent Articles<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":394,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"footnotes":""},"class_list":["post-1240","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/1240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/comments?post=1240"}],"version-history":[{"count":10,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/1240\/revisions"}],"predecessor-version":[{"id":1549,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/1240\/revisions\/1549"}],"up":[{"embeddable":true,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/394"}],"wp:attachment":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/media?parent=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}