{"id":463,"date":"2025-11-14T00:17:50","date_gmt":"2025-11-14T00:17:50","guid":{"rendered":"https:\/\/www.maincoursefilms.com\/production\/?page_id=463"},"modified":"2026-05-21T02:41:13","modified_gmt":"2026-05-21T02:41:13","slug":"mongrel-joes","status":"publish","type":"page","link":"https:\/\/www.maincoursefilms.com\/production\/showcase\/mongrel-joes\/","title":{"rendered":"Mongrel Joes"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-background-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-eb95d17d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">BRANDING TVC<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mongrel Joe&#8217;s<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/thumb-9.jpg\" src=\"https:\/\/www.maincoursefilms.com\/production\/wp-content\/uploads\/2026\/05\/mongrel_joes_v1-1080p.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">About The Spot<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">A 60-second brand film celebrating grit, discipline, and everyday resilience. Shot in cinematic black-and-white, <em>Champions <\/em>contrasts intense athletic exertion with the craft and soul of Mongrel Joe&#8217;s coffee- a brand built on attitude, authenticity, and the Australian spirit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Synopsis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Set in a visually striking world of bold monochrome contrast, <em>Mongrel Joes: Champions <\/em>pays tribute tot he kind of person who never settles for &#8216;normal&#8217;.  The film opens with tactile, evocative imagery &#8211; a single coffee bean falling; a vintage clock ticking over; and eye opening to a new day.  The visual language is timeless, tactile, and raw.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the soundscape builds &#8211; the grind of machines, the rhythm of deep breathes, the crack of effort &#8211; we move between the craft of coffee and the intensity of physical training.  From cupping warm coffee in cold hands to steam rising off an athlete&#8217;s back, from chalk exploding off gripping fingers to legs powering to maximum velocity, the film elevates everyday grit into something almost mythic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These moments of focus, pain, repetition, and triumph echo the inner drive of a champion.  <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BRANDING TVC Mongrel Joe&#8217;s About The Spot A 60-second brand film celebrating grit, discipline, and everyday resilience. Shot in cinematic black-and-white, Champions contrasts intense athletic exertion with the craft and soul of Mongrel Joe&#8217;s coffee- a brand built on attitude, authenticity, and the Australian spirit. Synopsis Set in a visually striking world of bold monochrome [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":344,"menu_order":80,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"footnotes":""},"class_list":["post-463","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/comments?post=463"}],"version-history":[{"count":10,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/463\/revisions"}],"predecessor-version":[{"id":1294,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/463\/revisions\/1294"}],"up":[{"embeddable":true,"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/pages\/344"}],"wp:attachment":[{"href":"https:\/\/www.maincoursefilms.com\/production\/wp-json\/wp\/v2\/media?parent=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}