A Main Course brand
Main Course Consulting is the consultancy arm of Main Course Films.
What We Do
Understanding Technology Is Easy. Understanding What It Means For Your Organisation Is Hard.
Most organisations don’t struggle to understand the technology. They struggle to understand what it means for them.
The challenge isn’t whether emerging technologies are impressive. The challenge is determining where they create measurable value.
Main Course Consulting helps organisations evaluate new technology, identify practical applications and develop strategies that turn innovation into genuine strategic advantage.
The Right Technology
We are passionate about emerging technologies, but we are equally passionate about using technology wisely.
The newest technology is not always the best solution.
Sometimes the right answer is Spatial Computing. Sometimes it is Apple Immersive Video. But sometimes it is also an analog or low tech process that achieves the same outcome more effectively.
Technology should create value, improve efficiency, strengthen experiences or solve problems. It doesn’t need to be used just because it is new.
Our role is to identify the approach that best serves an objective, whether that involves cutting-edge innovation, established tools or a combination of both.
Our belief is that the most successful organisations are those that understand when to embrace change, when to wait, and how to apply technology in ways that create genuine and lasting value.
The Human Factor
Technology exists to serve people. The Human Factor.
Technology can generate information, automate processes and improve efficiency, but creating trust, connection, understanding and meaningful experiences is the human factor.
Main Course Consulting helps organisations transform innovation into meaningful human connection by identifying opportunities where emerging technologies can deepen engagement, improve understanding and create meaningful relationships between people, brands, institutions and communities.
Independent Advice
We provide wholly independent advice focused on identifying the right solution for each organisation’s objectives.
Unlike software vendors, developers, hardware suppliers or agencies, we are not selling a particular platform or product.
Our focus is on strategy, opportunity and outcomes, we can evaluate technologies, platforms, vendors and approaches based on what is right for your organisation and its objectives.
Our role is to help organisations and brands identify opportunities, reduce uncertainty and make informed decisions in rapidly evolving technological landscapes.
Why Us?
Most technological breakthroughs seem inevitable after they happen.
Recognising them before they happen requires experience, insight and the ability to connect seemingly unrelated developments into a coherent picture of how technology, creativity and human behaviour intersect.
Main Course Consulting helps organisations see beyond the headlines to identify genuine strategic opportunities.
The Main Course Consulting team combines expertise across technology, creativity, production, strategic planning and economic modelling.
We have delivered advice and analysis to government agencies, technology companies, startups, publishers and major corporations, helping organisations navigate complex challenges and identify emerging opportunities.
We take dense reports, disruptive innovations, and creative challenges and turn them into strategies that work in the real world.
We can help identify where emerging technologies can create value, reduce risk and open new possibilities and can help transform complexity into clarity.
Our approach is practical, creative, and always grounded in decades of production and industry experience.