Team

Clara Chong

Co-Founder | Creative Wayfinder

How will people experience it, connect with it and remember it?

Clara brings extensive industry insight into creativity, technology and human experience. She has a proven track record in helping organisations understand the human side of innovation, how people connect with stories, experiences and ideas, and translating complexity into clarity.

Ben Allan

Co-Founder | Creative Wayfinder

What opportunities are emerging and what do they mean for organisations?

Ben is renowned for delivering creative strategies and effective problem resolution across a wide range of industry sectors. He helps organisations identify opportunities, evaluate new technologies and understand where innovation can create strategic advantage.

Catherine Waldby

Head of Business & Strategy

How do we create value, manage risk and build sustainable growth?

Catherine is an expert in banking and financial services with a focus on strategy, risk, governance and business transformation across international markets. She helps organisations evaluate opportunities, assess risk and develop practical strategies for long-term value.

Lewis Pullen

Advisor – Brand, Customer & Growth

How do we turn innovation into opportunity and commercial growth?

Lewis has extensive international experience in marketing and management including British Airways, Air New Zealand, QANTAS, IAG, The NRL and the Omnilab Media Group. He helps organisations use technology to create competitive advantage, stronger customer relationships and measurable growth.

Rachel Corrales Sands

Advisor – People, Culture & ESG

How do we bring people, culture and leadership along the journey?

Rachel is an expert in people, culture, ESG and leadership with long-term business objectives and helps organisations understand the human side of transformation and ensure that people, culture and leadership evolve alongside strategy and technology.

Miyabi Bradley

Advisor – Transformation & Delivery

How do we turn strategy into coordinated action and measurable outcomes?

Miyabi specialises in turning strategy into action, helping organisations align stakeholders, coordinate complex programs and successfully deliver transformation initiatives. She brings extensive experience across financial services, technology, sustainability, branding & design.