APPLE IMMERSIVE VIDEO/SPATIAL VIDEO

Proximity Tests

Apple Immersive Video studio tests into proximity, camera height and positioning

Synopsis

A series of Apple Immersive Video tests designed to explore how distance, height, and Apple Spatial Audio format shape the audience’s sense of presence. Conducted in a controlled studio environment, these tests provide a behind-the-scenes look at the grammar of Immersive cinema in its formative stage.

Goals

Map how viewer comfort changes with proximity.
Understand how height and eye-line alter emotional tone.
Test Apple Spatial Audio format with ambisonic atmos, music and dialogue.

Innovation & Craft

• Filmed with the Blackmagic URSA Cine Immersive camera, using Apple Vision Pro previews to validate results in real time.

• Generated 1.2TB of raw data in just 16 minutes – showing both the resolution demands and potential of the format.

• Captured behind-the-scenes stereoscopic Apple Spatial Video to illustrate how the tests were run.

• Demonstrated how camera height subtly shifts emotional tone – a low-mounted hi-hat placement changed not just perspective, but the audience’s felt presence in the scene.

Why It Matters

Proximity Tests is more than R&D:

• It gives filmmakers a reference framework for staging actors and blocking in Immersive drama.

• It shows how audience psychology is linked to lens placement – presence is felt, not framed.

• It provides one of the first publicly shared AIV datasets ready for playback on the Apple Vision Pro.

Impact & Recognition