Tag: Apple Immersive Video

  • Hands On With The Blackmagic URSA Cine Immersive

    Hands On With The Blackmagic URSA Cine Immersive

    First published in AUSTRALIAN CINEMATOGRAPHER – June 2026 Print Edition What is the URSA Cine Immersive? The URSA Cine Immersive is a unique looking camera and the reason is very simple… it is designed to capture moving images for an entirely new format and in doing so meet some previously unheard-of technical specifications. I’ve been…

  • Is Apple Immersive Video really so different & Why does it matter?

    Is Apple Immersive Video really so different & Why does it matter?

    What Is AIV? In its simplest terms, Apple Immersive Video (AIV) is a new format that produces true stereoscopic 3D immersive films to play back inside the Vision Pro. The URSA Cine Immersive is the first camera on the market to meet the specifications required for AIV and is currently the only way to capture…

  • Believable and Immersive Audio

    Believable and Immersive Audio

    by Mike Seymour. First published on fxguide.com – 21 May 2026 We recently had a chance to think about and hear about advanced and professional immersive video, something we confess we don’t cover enough here at fxguide. The first was at FMX and the clever recording of audio  and the second was regarding understanding ASAF…

  • Delivering AIV For Streaming

    Delivering AIV For Streaming

    How to deliver Apple Immersive Video for conversion to HLS for streaming delivery using an MV-HEVC Mez Bundle as an alternative to the massive Immersive ProRes bundle default option.