
First published in AUSTRALIAN CINEMATOGRAPHER – June 2026 Print Edition What is the URSA Cine Immersive? The URSA Cine Immersive is a unique looking camera and the reason is very simple… it is designed to capture moving images for an entirely new format and in doing so meet some previously unheard-of technical specifications. I’ve been…

What Is AIV? In its simplest terms, Apple Immersive Video (AIV) is a new format that produces true stereoscopic 3D immersive films to play back inside the Vision Pro. The URSA Cine Immersive is the first camera on the market to meet the specifications required for AIV and is currently the only way to capture…